![image of a customer service representative working in a digital interface environment [digital project]](https://cdn.prod.website-files.com/67faa7507642747547cb07e6/686dd5e65794434c639c1b17_Twocan%20Thumbnail.png)
This project aimed to design a wine can label for Twocan, a product inspired by toucan conservation efforts at Rescue Ranch. The goal was to create packaging that appealed to Generation Z by blending bold aesthetics with a deeper mission of environmental advocacy.
In my capacity within this project, I assumed the leadership role for the design team. This role enabled me to thoroughly navigate and innovate through several phases of the project along with four other team members while effectively communicating with the marketing team. Through adept communication and execution with both teams, we successfully navigated through each phase, leveraging the contributions of all team members.
The collaborative experience in this project required thorough communication to all team members to ensure that effective production was executed on all levels ranging from in-depth exanimation of user-aspirations to the strategic planning and layout of the can designs.
Led the design process of a label concept that effectively connected brand values with Gen Z consumer interests.
Stregnthened my ability to collaborate across design and marketing teams to align visual direction with brand messaging.
Gained deeper insights into packaging trends and user perception in mission-driven product design.
Improved my ability to translate brand storytelling into clear, engaging visualizations.
