![image of a customer service representative working in a digital interface environment [digital project]](https://cdn.prod.website-files.com/67faa7507642747547cb07e6/686c18bb91966a140e4c6203_IoT%20Home%20Screen%20White.PNG)
This project set out to simplify the growing complexity on the Internet of Things (IoT) space by designing a customizable hub for users to manage their smart devices from various brands within a single, intuitive interface. The goal was to eliminate fragmentation, encourage personalization, and enhance user control with their smart devices.
My role involved conducting research and forming a competitive analysis. I evaluated major competitors and brands within the IoT market, identifying their value propositions, functional limitations, and the pain points that users encountered. The analysis went further to discover success assets and weaknesses especially in user control and interface adaptability.
In addition to the formal competitor analysis, I conducted a broad market analysis identifying key disruptions, specificially a lack of centralized customization options and intuitive navigation. At the conclusion of this phase, a recap including best practices, areas of innovation, and design outlook processes was formulated.
In this process, the overarching goal was to develop solutions independently. With that being said, collaboration was executed by several individuals through the research process to compare competitor insights, discuss innovative gaps, and validate our findings.
Designed a concept aligned with market demand for integrated personalization.
Enhanced my understanding of user's needs in the IoT space.
Strengthened my research skills around emerging technologies and user behavior.
Improved my ability to transform complex functionality into simplified, user-first interfaces.
