Hudl Fan Platform Case Study

Problem Identification

The outcomes in the Hudl Senior Design Project reflect an identified problem statement surrounding the interface of the Hudl Fan platform. In this phase, the identified issues focused on the one-dimensional layout of the incorporated search engine within both the mobile and web platforms of the Hudl Fan platform.

The overflow of information and content originally didn't enable users to locate information quickly or effectively and didn't tailor to the user's needs, motivations, goals, or behaviors. This resulted in an extensive amount of irrelevant content being surfaced, frustrating a diverse market of users who had different goals whether it was tracking teams, players, or highlights.

In the scope of the project, several issues and faulty concepts were identified, and an extensive process was conducted to ensure the significance existed as a relevant asset to be fixed.

Research & Insights

Solution

The redesigned system introduced multiple user-centered improvements:

- Categorized content on the homepage and search results.

- A personalized filter system enabling users to tailor their content feed to individual interests and goals.

- Clean, accessible design that integrates smoothly into Hudl's existing interface.

- User interviews revealed core frustrations, like irrelevant content anad lack of personalization.

- Market and competitor analysis highlighted a gap in the smart filtering systems for sports technology platforms.

- I synthesized findings into user personas and strategic feature planning to guide design decisions.

My Role

Researcher and Designer

In the scope of the project, I assumed the role of the sole researcher and designer. I was responsible for several phases which included:

Developing a formal proposal which included a detailed problem identification phase, literature review in relation to the scope, methodology documentation, and an expected results plan. This process required much attention and detail in order to construct an entire process to execute.
Executing the project tasks, which includes user research, user interviews, wireframes, and personas.
Reconstructing the personalized search and filter system through low-fidelity and high-fidelity outcomes.

I collaborated with mentors to oversee the process of the project and provide professional feedback to ensure the highest quality of outcomes. Several criteria-based individuals contributed to the project through availability and feedback during user interviews and usability testing.

Outcomes

Users can now quickly surface relevant content. improving satisfaction and reducing frustration

From a business standpoint, these improvements motivate an increase in user retention, and helps Hudl stay competitive in the sports technology industry.

The search experience became dynamic and personalized, making the platform feel more responsive and intuitive.

What I Learned

The outcomes and development of the Hudl Fan project that was drafted by me reinforced my understanding of users' motivations and behaviors in connection with sports technology. By innovating on the phases and processes that were executed, I was able to design a solution that directly addressed user pain points.
Additionally, I learned that understanding the business perspective is important for ensuring that the outcomes are feasible and could realistically be implemented and integrated within existing systems.
Lastly, the project enhanced my knowledge and skills in user research and development within the sports industry. Gathering valuable information about the direction of the market and how to tailor sports technology to the target audience is important for innovation with user experience.

Process

Explore this section that represents the evolution of the Hudl Fan experience, shaped by research insights and iterative testing to enhance search and filtering.

User Personas

Wireframes

Low-Fidelity Prototype

High-Fidelity Prototype

Hudl Web Home Page

Hudl Web Watch Now Page

Hudl Web Search Page

Hudl Web Cedar Bluff Page

Hudl Mobile Home Page

Hudl Mobile Watch Now Page

Hudl Mobile Search Page

Hudl Mobile Search Results Page

Hudl Mobile Filter Page

Hudl Mobile Cedar Bluff Page

Live Prototype

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